High contrast and strong colours: This is very straightforward, but you only have a few seconds to immediately grab your player. Royal Match is one of the most prolific Match-3 games in recent years, so let's take a look at the ways the game chooses to speak to its audience. It was during a game of Angry Birds Friends – which is currently in the middle of a special event in which players can contribute to the planting of 150,000 trees by Ecosia, as part of Playing for the Planet's Green Game Jam – that I saw this rewarded ad for Dream Games' Royal Match.

Claire Rozain, UA team lead at Rovio, casts her expert lens on the latest user acquisition strategies in her new weekly column, UA Eye. This means thinking creatively, strategically, and sometimes even misleadingly. With IAPs driving less than 50 per cent of revenue, and privacy changes from Apple and Google disrupting the ad monetisation landscape, bringing more players onboard is only becoming more vital. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or does not need to express how vital user acquisition is to the mobile games industry. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages.

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